Let's create + implement your social media strategy together.
Let's create + implement your social media strategy together.
Your bespoke, step-by-step roadmap to creating and implementing a social media strategy that attracts, engages and converts travelers into clients.
SOCIAl MEDIA CONSULTING
You want to have social media channels that really reflect your brand. You want to attract more of your ideal clients to your accounts and be able to convert them from just followers or potential followers to a booked client.
You want to grow a meaningful, genuine following with loads of engagement from conscious travellers as well as the travel industry. You want your captions to sound authentic and engaging and make people want to book straight away. You want to get organised and be more effective with your time.
You know you need to work on your social media strategy.
LET ME GUESS...
Is this you right now?
Is this you right now?
“Up until now I felt that IG was quite random, and couldn't clearly visualise how you can gain new business from it, but you broke it down in an easy to understand and approachable way.”
Olga Pavlova, & Gaia
Here's what you need:
A CLEAR STRATEGY THAT TARGETS YOUR IDEAL CLIENT
A social media strategy that’s well thought out and is tailored to your business, audience, goals and resources so you have a clear path going forward.
A PROCESS THAT’s EASILY REPEATABLE
A solid process that’s easily repeatable for you and/or your team, to keep organised, keep track of what’s next and what’s most important.
AN EXPERT TO GUIDE YOU
Someone who knows what they’re doing who can help you with creating your strategy and guide you and advise you throughout implementation.
Let me put my Chief Strategist hat on and join your team for 3 months to help you create and implement a social media presence that is authentic to your brand, engaging and drives business results.
Social media strategy
Phase 1 : Foundation
We’ll start with an in-depth look at your accounts, your positioning on social media and how you can stand out. We drive deep into your target audience and we optimize your accounts to speak to them.
3-Month project breakdowN:
Phase 2 : Content strategy
We’ll then craft together an impactful social media content strategy that is going to resonate with your target audience, generate engagement and convert your followers into leads and then clients.
Phase 3 : Engagement & Growth Tactics
Once you've found your flow with your content, we'll layer over engagement and growth tactics to help you increase your visibility and build your community of travellers.
Phase 4 : Sales Tactics
Although conversions are a big part of your content strategy, we will dive into other things you can do to convert travellers into leads and then into clients in your stories as well as to how to talk about services.
Phase 5 : Test, Learn & Refine
Lastly, we’ll spend some time refining your strategy and processes so that by the end of our 3 months together, you are super clear on what works for you, what doesn’t work, how to implement everything we discussed as part of your strategy and how to check you’re on track.
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The results you're going to get:
A bespoke STRATEGIC VISION FOR YOUR SOCIAL MEDIA marketing.
A REPEATABLE PROCESS TO KEEP you ORGANISED and ON TRACK,
A MORE EFFECTIVE APPROACH TO SOCIAL MEDIA + A MANUAL YOU CAN HAND OFF TO YOUR TEAM FOR EXECUTION
CONVERSATIONS WITH MORE OF THE RIGHT PEOPLE!
CLARITY OVER HOW TO ATTRACT, ENGAGE & CONVERT YOUR IDEAL CLIENTS.
Fill out the form to tell me a little more about your business and what you're looking to achieve so I can make sure we're a good fit.
APPLICATION
We'll then hop on a call to chat through your situation, my 1:1 service and go through any questions you have about working together.
DISCOVERY CALL
If you're happy to go ahead, I will send you an agreement to e-sign and invoice to pay to secure your spot. Then, we'll get started.
CONFIRMATION
How to get started
"Valerie really understood our business, our target audiences, our clients and our objectives. She was also completely realistic in terms of the time we have available (and current knowledge), to help shape a strategy, which was both successful as well as realistic and manageable.”
"I'm already attracting more of the right type of clientele and have seen new enquiries generated.
Valerie, you are AMAZING! I loved everything about our coaching sessions - you are so approachable and knowledgeable, and I really enjoyed our time working together. You've made me think so much more strategically moving forward. I'm so excited about the future!”
JEN BEKKER, JEN BEKKER TRAVEL
"This is absolutely the best experience I have spent my money on.
I achieved everything I had on my list. I've met some really lovely people because of your help and also some people I'm going to be collaborating with which is really exciting. Honestly working with you has been the best experience ever!”
DAWN SIMONE, SIA MONDO ESCAPES
"She completely takes the overwhelm and stress out of 'I don't know what to post'
Through brainstorming and strategising she helps you come up with a simple to follow structure, including content pillars, types of post and a content schedule that make it so much easier to plan and post useful content that helps you grow your audience, grow your influence, grow your business... and ultimately create more positive impact through your business. Cannot recommend highly enough. We love you Valerie!"
CATHERINE GALLAGHER, CO-FOUNDER, WOMEN TRAVEL LEADERS
CLIENT FEEDBACK
“ If anyone is debating booking, do it! The opportunity to take a step back, review your brand and what you want to achieve with your social media and then working with someone who REALLY knows their stuff and genuinely cares about your success is invaluable.”
JOOLS Sampson, reclaim your self
Distinguish yourself from your competitors by creating a visually-appealing feed that conveys at a glance who you are and what you stand for.
Have complete clarity on how to attract your ideal clients, where to find them and how to convert them
Know what to post, where, how often, how to make your content more engaging and how to efficiently re-purpose your content.
Craft a well-defined brand messaging that’s clear so people know who you are, what you do and what makes you different
Know how to get more engagement amongst your followers and grow a genuine community
Have a manual / process you can hand off to your team if you ever decide to outsource
By the end of my 3-month 1:1 consulting programme, you will…
"If any of you are considering this and wondering whether it’s really worth it working with Valerie, it’s utterly worth it. Please just go ahead, sign her up!”
CHAMINTHA JAYASINGHE, AYU IN THE WILD
“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”
- jordan s.
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8 x one- hour long consulting sessions
Meeting recaps with action items
Analysis of your social media accounts
Custom social strategy and action plan
Unlimited support between sessions for questions and further guidance
Weekly resources such as templates & tutorials in line with action plan
What’s included:
SCHEDULE A
DISCOVERY CALL
Do you focus on Instagram only in your 1:1 consulting or other social media platforms too?
I talk a lot about Instagram because it is the app most travel businesses tell me they want to focus on and the leading platform to promote travel. However, we can absolutely go over any other social media channels you want to prioritize, such as Facebook, LinkedIn or Pinterest. I have worked with all of these platforms before. I can also help you refine which platforms you should be focusing on based on the resources you have and where your target audience is.
Frequently Asked Questions
Why 3 months? Do you offer other durations?
Creating and implementing a social media strategy can feel overwhelming, as it takes a little while to get comfortable with new ways of doing things. My 3-month option is designed to help you take it step-by-step. As you roll out your strategy, you will also likely have questions on how to best do things or how to handle X, Y or Z situations. This support is crucial to keep you going, stay motivated and on track, especially with content. I do offer shorter contracts if you only need tweaking with some aspects of your strategy, as well as 6-months contracts if you would like to have me as a strategic partner for a longer period of time.
Can my team join or is this 1:1 only?
Absolutely, feel free to bring in anyone from your team who would benefit from listening to or contributing to our sessions. It’s also important for everyone on your team to understand what your strategy is and how each of them can support you or your social media team with content, assets…etc.
let's work together
Simply fill out the application form and I’ll get in touch to schedule a call so we can chat in more details about whether this container is the right fit for you, what we’d cover during our time together and answer any questions you have.
